High-quality, relevant content is more likely to earn backlinks, which are vital for SEO. Site architecture elements refer to the elements that make up your website and site pages. How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about … Which is important because Google now delivers almost as many image-based results as they do text-based results.
Authority Building
Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags.
📝 64. Include Outbound Links
This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page. Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates). They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value.
- You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages.
- Or when you’re using a term you don’t have your own article on already, but you want to provide a useful resource for your readers.
- Google wants their users to have a great experience visiting your site.
- You’ll also want to incorporate your keyword into the alternative text.
- Under this, your analysis goes beyond the basic evaluation as it presents the trustworthiness of each link based on domain, page, type, and follow status.
The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Whether it’s to read a blog post or check out a product page, people browse your content. Optimizing your content can help search engines understand and rank your content, which can lead to people finding your website.
You just simply want to be using your target keyword SEO Anomaly at different places within your entire article, without trying to sound spammy. There is an old-school on-page SEO tactic that states that you should use your target keyword once in the first 100 words of your article. The golden rule with keyword research is to find keywords that have got a lot of search volume, but very low competition. We know that content is one of the most important, if not the most important, aspects of on-page SEO. So when you’re starting with on-page optimization, it would be beneficial to begin with content optimization first.
Tell the tool where the link within the guest post will be pointing. You’ll receive a report highlighting your most relevant links and identify your irrelevant links. Submit the links that are pointing to your website that you want to check.